​Our Mission

PEERS’ mission is to build a diverse community of people with mental health experiences who provide culturally responsive, peer-based wellness strategies and work together to eliminate stigma and discrimination.

​Our Vision

All people can freely choose among many methods of tending to their mental health and are valued members of their communities.

​Our Values

​Hope, Collaboration, Strengths-based, Cultural Responsiveness, Lived Experience, Peer support, Social Inclusion, Self-determination, Empowerment,  and Personal Responsibility.

Our Impact

Learn more about our impact by reading our annual report.

2020 - 2021 Report

Working towards a better tomorrow

2023-2028 Strategic Plan

We are pleased to announce the completion of our five-year strategic plan. This comprehensive framework will steer our efforts as we expand and innovate, with a dedicated focus on diminishing the stigma associated with mental health. We warmly invite you to read the summary and learn more about what we have planned.

Strategic plan summary

History of Peers

2001
Tracy Thode Founds PEERS
Dissatisfied with the lack of peer services and collaborative approaches for mental health care, Tracy Thode, then a student at California State University Hayward, creates Peers Envisioning and Engaging in Recovery Services.

2002
WRAP Program Begins
PEERS begins using the Wellness Recovery Action Plan for helping consumers take control of their own wellbeing.

2004
Prop 63 Passes
California Proposition 63 passes, providing a significant funding increase for mental health providers at the county level, including PEERS.

2007
Partnership With POCC Begins
PEERS begins collaborating with the Pool of Consumer Champions — a partnership that continues to this day.

2009
Anti-Stigma And Discrimination Campaign
In conjunction with Alameda County Behavioral Health Care Services, PEERS starts work on a “Social Inclusion” campaign aimed at decreasing stigma and increasing community participation for mental health consumers. This effort eventually grows into the Everyone Counts Campaign.

2010
Media And Communications Department Begins
PEERS’ award-winning Media and Communications program starts work. This program will eventually produce Shine, Mental Health Matters, Stories of Recovery, and other video and audio projects.

2012
Mental Health And Wellness Radio Wins Award
The Mental Health and Wellness Radio episode “‘Dark Girls’ Documentary and the Psychological Effects of Colorism” wins a New American Media Award.

2012
PEERS Releases “Shine” A Documentary Film
Shine, a film focusing on TAY who have recovered from mental health challenges born from trauma, was an official selection of the 2014 Oakland International Film Festival.

2013
WRAP Around The World Conference
PEERS hosts 450 attendees for the International WRAP Around the World Conference. This conference focuses on empowering consumers through the self-directed care approach of the Wellness Recovery Action Plan.

2014
Congressional Commendation From Barbara Lee
PEERS honored with congressional commendation from U.S. Representative Barbara Lee for our valuable work in the East Bay community.

2015
TAY Program Hosts ‘Let’s Talk Transitions’ Summit
PEERS’ Transition Age Youth program hosts the “Let’s Talk Transitions: Sharing Resources to Revolutionize Mental Health for Youth and Young Adults” two day summit.

2016
TAY Program Wins Young Minds Advocacy Award
PEERS TAY Leadership Team wins “Young Leaders Award” for hosting “Let’s Talk Transitions” summit the previous year.

2017
Mental Health Consumer Movement History Event
PEERS hosts an event in conjunction with the Pool of Consumer Champions (POCC) that reflects on PEERS’ role in the larger Mental Health Consumer Movement and the history of the organization. Former staff and board members are in attendance.